Why it matters. Mandese argues that once small and midsize advertisers outnumber big brands, as happened with Facebook, Madison Avenue loses its sway over the platform’s policies.
Signal from mediapost.com · Joe Mandese · read the original.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →AdExchanger’s Alyssa Boyle reports that Starling, a CTV supply-side platform founded by Michael Bassik, launched last month with about 20 employees after a year in stealth.
Adweek’s Trishla Ostwal reports that Motorway tracks LLM outputs in real time, seeing new content cited within 24 hours, while Flo Health has a manager dedicated solely to LLM discoverability working across channels.
ExchangeWire’s Sheila Obeng-King reports that OpenAI has posted a job for an agency partner tasked with making ChatGPT advertising a standing line item in holding companies’ media plans, not just a one-off buy.