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Flo and Motorway build teams to game AI answer engines

Adweek’s Trishla Ostwal reports that Motorway tracks LLM outputs in real time, seeing new content cited within 24 hours, while Flo Health has a manager dedicated solely to LLM discoverability working across channels.

Why it matters. Marketers now treat AI answer engines as a discoverability channel requiring dedicated headcount, not just a byproduct of SEO.

Signal from adweek.com · Trishla Ostwal · read the original.

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