Why it matters. Agencies that build ChatGPT into standing media plans give OpenAI recurring budget commitments instead of one-off tests, strengthening its negotiating position against holding companies.
Signal from exchangewire.com · Sheila Obeng-King · read the original.
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Continue free →AdExchanger’s Alyssa Boyle reports that Starling, a CTV supply-side platform founded by Michael Bassik, launched last month with about 20 employees after a year in stealth.
Adweek’s Trishla Ostwal reports that Motorway tracks LLM outputs in real time, seeing new content cited within 24 hours, while Flo Health has a manager dedicated solely to LLM discoverability working across channels.
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