ChatGPT ads have no benchmark yet, MediaPost warns marketers

MediaPost’s Monica Shukla reports that OpenAI itself calls ChatGPT Ads still in beta, with no performance benchmarks across advertisers or industries even as self-serve buying, CPC and conversion tools expand fast.

Why it matters. Buyers must triangulate platform data with first-party analytics and branded-search lift rather than trust ChatGPT’s own reporting as a standalone currency.

Signal from mediapost.com · Monica Shukla · read the original.

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