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ChatGPT ads reportedly work, and Amazon uses them to sidestep its bot problem

Stratechery reports that ads inside ChatGPT are proving effective, addressing OpenAI’s monetization question. The piece ties this to Amazon placing ads in ChatGPT, framing it as a fix for Amazon’s exposure to chatbot-driven shopping bypassing its retail site.

Why it matters. Advertisers gain a new path to reach shoppers inside chatbot conversations, where Amazon can now insert itself even as consumers research and buy outside its own marketplace.

Signal from stratechery.com · Ben Thompson · read the original.

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