Christmas ads still skip creators despite their big year
Digiday’s Seb Joseph reports that early holiday campaigns from John Lewis, SharkNinja, Ulta Beauty and Burberry lean on celebrities, not creators, even after brands leaned on creators heavily all year.
Why it matters. Creators remain locked out of the highest-stakes ad moment of the year, leaving celebrity talent and their agents with outsized leverage over holiday budgets.
Signal from digiday.com · Seb Joseph · read the original.
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