LatinUS outpaces legacy TV news on TikTok this election season
LatinUS outpaces legacy TV news on TikTok this election season
The Measure reports that Chartbeat video intelligence data shows Spanish-language digital publisher LatinUS has become TikTok’s most prolific U.S. news media account this fall, posting more frequently than traditional outlets like The New York Times, CNN and Fox News during election season.
Whalar’s Cronk: Accenture Song deal is about creator accountability, not scale alone
Whalar’s Cronk: Accenture Song deal is about creator accountability, not scale alone
Next in Media’s Mike Shields reports that Whalar co-CEO Jo Cronk explained why her creator agency sold to Accenture Song rather than a holding company, citing shared obsession with measurement as U.S. creator spending surges toward $44 billion, per the IAB.
Christmas ads still skip creators despite their big year
Christmas ads still skip creators despite their big year
Digiday’s Seb Joseph reports that early holiday campaigns from John Lewis, SharkNinja, Ulta Beauty and Burberry lean on celebrities, not creators, even after brands leaned on creators heavily all year.