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LatinUS outpaces legacy TV news on TikTok this election season

The Measure reports that Chartbeat video intelligence data shows Spanish-language digital publisher LatinUS has become TikTok’s most prolific U.S. news media account this fall, posting more frequently than traditional outlets like The New York Times, CNN and Fox News during election season.

Why it matters. Legacy newsrooms cede TikTok reach to digital-first rivals like LatinUS when they post less often than their audience size would allow.

Signal from The Measure · read the original.

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