Whalar’s Cronk: Accenture Song deal is about creator accountability, not scale alone
Next in Media’s Mike Shields reports that Whalar co-CEO Jo Cronk explained why her creator agency sold to Accenture Song rather than a holding company, citing shared obsession with measurement as U.S. creator spending surges toward $44 billion, per the IAB.
Why it matters. Brands and agencies gain pressure to judge creator campaigns against the same benchmarks as other media channels rather than letting creator shops self-report results.
Signal from Next in Media · Mike Shields · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →