Comcast eyes deeper Peacock-YouTube bundling after profitable quarter

MediaPost’s Wayne Friedman reports that Comcast co-CEO Michael Cavanagh told analysts on the company’s earnings call that deep bundling with YouTube Premium and YouTube TV is a key focus for Peacock.

Why it matters. Peacock gains a path to younger, incremental subscribers by converting NBC’s existing YouTube viewership into paid sign-ups rather than competing head-on for new audience.

Signal from mediapost.com · Wayne Friedman · read the original.

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