Comcast eyes deeper Peacock-YouTube bundling after second profitable quarter
MediaPost’s Wayne Friedman reports that Comcast co-CEO Michael Cavanagh told analysts a deeper marketing tie-up between Peacock and YouTube Premium/YouTube TV is a priority.
Why it matters. Peacock gains a path to convert YouTube’s massive NBC-clip audience into subscribers without relying solely on its own marketing spend.
Signal from mediapost.com · Wayne Friedman · read the original.
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