Comscore integrates its currency into datafuelX’s TV forecasting workflow
Comscore is reporting a data integration with datafuelX that builds Comscore’s age-and-gender and advanced-audience demographics directly into datafuelX’s forecasting, pacing and posting tools, letting national network groups transact on Comscore currency without adopting a new system.
Why it matters. Network groups on datafuelX gain access to Comscore and OpenAP currencies without absorbing the cost of standing up new data feeds.
Signal from comscore.com · read the original.
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