Comscore launches monthly report tracking ad exposure across TV platforms

Comscore is reporting that its new Score Report shows broadcast platforms capture 43.2% of Share of Ad Exposure Time, versus 34.5% for cable and 22.3% for streaming, despite streaming’s larger viewership base.

Why it matters. Advertisers now have a monthly, cross-platform view of where ad exposure actually occurs, not just where viewing happens, sharpening the case for shifting budget allocation toward streaming as its share climbs.

Signal from comscore.com · read the original.

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