Comscore’s new monthly report finds streaming lags in ad exposure share
Comscore is reporting that its new monthly Score Report shows broadcast platforms hold 43.2% of Share of Ad Exposure Time, cable 34.5%, and streaming just 22.3%, despite streaming’s growing viewership.
Why it matters. Advertisers now get a monthly benchmark showing streaming under-indexes on ad exposure relative to its viewership share, giving broadcast sellers continued leverage in budget negotiations.
Based on reporting by comscore.com · ir.comscore.com · streamtvinsider.com — Bevin Fletcher.
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