Creators start pitching AEO metrics, not just view counts
Digiday reports that creator pitches are shifting toward proving citation in AI-generated answers, not just audience reach.
Why it matters. Brands and agencies will need new proof points beyond views and engagement to justify creator spend as AI answer engines become a distribution channel.
Signal from digiday.com · Seb Joseph, Krystal Scanlon · read the original.
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