CTV overtakes cable in political ad spend for first midterm ever

Adweek’s Kendra Barnett reports political advertisers have spent $11.4 billion in the 2026 midterms cycle, up 28% from 2022, per AdImpact data.

Why it matters. Political buyers now treat CTV as the default persuasion channel, pulling future cycle budgets away from cable even as overall spend keeps setting records.

Signal from adweek.com · Kendra Barnett · read the original.

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