Siloed linear and digital teams are stalling TV convergence, exec says

VideoWeek’s Dan Meier reports that Virtual Minds advisor Hossein Houssaini says broadcasters run separate linear and digital teams, compensated on separate targets, which pits them against each other instead of building one converged ad market.

Why it matters. Broadcasters that keep separate linear and digital incentive structures will keep losing ground to buyers demanding one converged offer.

Signal from videoweek.com · Dan Meier · read the original.

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