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CTV sellers find measurement proof isn’t enough to win advertiser trust

AdExchanger’s Allison Schiff reports that at LUMA’s Digital Media Summit, LG Ad Solutions sales president Serge Matta described offering a QSR advertiser a guarantee tied to incremental store visits from an independent measurement provider, only for the CMO to balk.

Why it matters. CTV sellers keep losing ad budgets to perception problems even when they offer outcome-based guarantees backed by independent measurement.

Signal from adexchanger.com · Allison Schiff · read the original.

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