CTV’s show-level data gains don’t yet translate into show-level buying
AdExchanger’s AdExchanger Guest reports that CTV buyers are getting better show-level reporting, but a Tatari executive writes that major exchanges still don’t offer scaled show-level optimization as a standard product.
Why it matters. Buyers seeking real program-level control still have to fall back on linear TV, sponsorships or guaranteed deals rather than programmatic PMPs.
Signal from adexchanger.com · AdExchanger Guest · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →