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CTV’s show-level data gains don’t yet translate into show-level buying

CTV buyers are getting better show-level reporting, but a Tatari executive writes that major exchanges still don’t offer scaled show-level optimization as a standard product.

Why it matters. Buyers seeking real program-level control still have to fall back on linear TV, sponsorships or guaranteed deals rather than programmatic PMPs.

Signal from adexchanger.com · AdExchanger Guest · read the original.

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