Daily Mail runs 15 GEO tests ahead of AI-visibility product launch

Digiday’s Jessica Davies reports that the Daily Mail is running 12 to 15 generative engine optimization tests across the U.S., U.K. and Australia, planning to turn the work into an official branded-content product early next year.

Why it matters. Publishers gain a new revenue lever by selling brands visibility inside AI-generated answers, a space where referral-based measurement still can’t reliably prove conversion impact.

Signal from digiday.com · Jessica Davies · read the original.

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