Dentsu becomes a Hollywood producer with ‘Angry Birds 3' investment
Campaignlive.com reports that Dentsu has made a “material capital investment” as producer and global agency of record on The Angry Birds 3, contributing to its $66 million marketing and distribution budget.
Why it matters. Brands working with Dentsu gain early entry to film IP for integrations, pushing rival holding companies like WPP and Publicis to expand their own entertainment-financing arms to compete for the same access.
Signal from campaignlive.com · read the original.
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