Disco adds advertiser-funded cash back to Shopify checkout
Businessinsider.com reports that Disco launched Pre-Purchase, a checkout format letting shoppers opt into up to $30 cash back on Shopify orders, funded by advertisers rather than merchants.
Why it matters. Merchants gain a new ad-funded revenue line at checkout without touching existing promotional budgets or post-purchase placements.
Signal from markets.businessinsider.com · read the original.
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