Disney embraces vertical clips and creators to feed Disney+
Disney execs detailed a TikTok tie-up and “Verts” shortform push to complement long-form shows, marking a shift from strict IP enforcement toward creator-driven promotion. It signals streamers now see creator clips as core to subscriber growth, not just marketing noise.
Why it matters. Fan creators can now use authorized Disney IP for TikTok clips without fear of the takedown enforcement Disney historically applied to unlicensed use.
Signal from variety.com · Cynthia Littleton · read the original.
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