Omnicom exec builds the plumbing for commerce media buying

Ad Age’s Brandon Doerrer reports that Elizabeth Donovan, EVP and global head of retail and commerce media networks at Omnicom’s Acxiom, oversees data, identity and technology infrastructure powering networks for retailers, publishers and brands.

Why it matters. Advertisers gain an easier path into a fragmented field of retail and commerce media networks as Acxiom standardizes the data and identity layer underneath them.

Signal from adage.com · Brandon Doerrer · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Retail-media

All →

Slow audience delivery is costing retail media networks ad dollars

eMarketer’s Peter Clark reports that slow audience delivery is costing retail media networks ad dollars, as brands increasingly route budget toward platforms that can activate audiences and show results faster than many retail media networks currently manage.

Vend Advertising taps Kevel to build Nordic commerce media network

Markets.businessinsider.com, via a GlobeNewswire release, reports that Vend Advertising has chosen Kevel as its ad tech infrastructure partner to power a new “Marketplace Media” offering.

Vibe brings Walmart shopper data to CTV ad targeting

TVREV’s Alan Wolk interviews Vibe.co CEO Arthur Querou, who explains the self-serve CTV platform now lets advertisers target streaming viewers using Walmart’s purchase-intent audiences, with AI selecting the best segments automatically.