DoorDash to buy Instacart for $17 billion

Campaign’s Julia Walker reports that DoorDash will acquire Instacart for $17 billion to combine delivery and grocery fulfillment under both brands’ apps, ads and AI.

Why it matters. Advertisers get a combined ad network spanning delivery and grocery once the two retail-media operations merge under one roof.

Signal from campaignlive.com · Julia Walker · read the original.

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