Doug Shapiro: AI agents will decide what gets watched, not distributors
The Mediator’s Doug Shapiro argues that as consumers delegate search and discovery to AI chatbots and agents like Meta’s Muse, distributors lose even more control over what content gets chosen than they already have.
Why it matters. Traditional media companies built around campaigns rather than communities risk losing discoverability as AI agents, which have no commercial stake in surfacing any given title, replace platforms as the point of choice.
Signal from The Mediator · Doug Shapiro · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →