Doug Shapiro: AI will flood media with content and flip where value sits
The Mediator’s Doug Shapiro argues that two things are highly predictable about GenAI’s effect on media: consumer attention is capped while content creation costs are collapsing.
Why it matters. Media companies that bet on content quality alone lose pricing power as supply explodes, while those that control demand coordination or complementary products capture the value instead.
Signal from The Mediator · Doug Shapiro · read the original.
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