A consultant built a free tracker for local TV stations’ YouTube performance
A consultant built a free tracker for local TV stations’ YouTube performance
TVREV reports that consultant Mike VanZetta built PiZetta News Tracker, a tool using the YouTube API to track local TV stations’ views, subscribers and output, after being inspired by Facebook’s old CrowdTangle tool and built with vibe coding.
TVREV: brands should build owned media, not just rent reach
TVREV: brands should build owned media, not just rent reach
TVREV’s Emanuele Landi argues brands must build their own owned media formats and IP rather than only renting attention across fragmented platforms, citing Duolingo, the Sidemen and WeRoad as cases of brands turning audiences into owned businesses.
Evan Shapiro’s report maps sports fandom’s shift to social and creators
Evan Shapiro’s report maps sports fandom’s shift to social and creators
Media War & Peace’s Evan Shapiro reports that leagues and platforms will generate more than $115 billion this year even as sports rights fragment across paywalls, pushing fans toward creators, clips and highlights on social platforms.