medianexis.
medianexis.
Subscribe

Fashion shoppers watch movies and sports, not fashion content, data shows

The Measure’s Scout Jacobs reports that Tubular data shows none of the top 10 YouTube creators by overlap with apparel shoppers are fashion creators; most skew Film & Movies.

Why it matters. Apparel brands overspending on fashion-niche creators risk missing shoppers who actually spend their viewing time on entertainment, sports and gaming content.

Signal from The Measure · Scout Jacobs · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Creators

All →
LatinUS outpaces legacy TV news on TikTok this election season

LatinUS outpaces legacy TV news on TikTok this election season

The Measure reports that Chartbeat video intelligence data shows Spanish-language digital publisher LatinUS has become TikTok’s most prolific U.S. news media account this fall, posting more frequently than traditional outlets like The New York Times, CNN and Fox News during election season.

Niche publisher Anglotopia pivots from Google/Facebook traffic to memberships

Niche publisher Anglotopia pivots from Google/Facebook traffic to memberships

Simon Owens’s Media Newsletter reports that Anglotopia founder Jonathan Thomas saw monthly traffic fall from roughly half a million to about 10,000 after Google and Facebook pulled back.

Whalar’s Cronk: Accenture Song deal is about creator accountability, not scale alone

Whalar’s Cronk: Accenture Song deal is about creator accountability, not scale alone

Next in Media’s Mike Shields reports that Whalar co-CEO Jo Cronk explained why her creator agency sold to Accenture Song rather than a holding company, citing shared obsession with measurement as U.S. creator spending surges toward $44 billion, per the IAB.