FAST’s data gap is a measurement problem, not a fraud problem
AdExchanger’s AdExchanger Guest reports that an AdExchanger opinion piece argues FAST viewing is real and growing, but platforms withhold audience data from channel operators and buyers. Revenue per viewing hour has fallen from 18 cents to eight cents as CPMs near single digits.
Why it matters. Buyers keep discounting FAST inventory they cannot independently verify, so platforms that refuse to share audience data risk cementing the CPM compression they claim to want reversed.
Signal from adexchanger.com · AdExchanger Guest · read the original.
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