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FCC pressure pushed Talarico’s interviews to YouTube — and boosted his views

Tubular Labs data shows Talarico’s Colbert and Kimmel interviews, bounced from broadcast under FCC pressure, drove 75 million of 354 million YouTube views about him this year, with most from media pages.

Why it matters. Campaigns can now point to Tubular-style YouTube view data as proof that regulatory lockouts from broadcast generate more reach than the ad buys they replace.

Signal from TVREV · John Cassillo · read the original.

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