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Trishla Ostwal

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11 stories, newest first.RSS →
Rembrand, Whisper World merge in-content ad AI firms, eye IPO

Rembrand, Whisper World merge in-content ad AI firms, eye IPO

Adweek’s Trishla Ostwal reports that AI ad-placement firms Rembrand and Whisper World are merging into a parent company, WRLabs, in a stock-based deal closing in January, with CEO Omar Tawakol calling an IPO “absolutely” on the table.

Ad-tech

Pinterest launches Programmatic Deals to court enterprise media buyers

Marketing Dive’s Jessica Hammers reports that Pinterest launched Programmatic Deals today in North America, South America and Asia Pacific, using Magnite as primary supply-side partner.

Oct 27
Ad-tech

Meta shifts blame to advertisers for AI-altered ad creative

Adweek’s Trishla Ostwal reports that Meta’s new business terms, effective Oct. 30, make advertisers responsible when Meta’s AI alters their ads, and buyers say the AI is already reworking creative without being asked.

Oct 27
Ad-tech

Flo and Motorway build teams to game AI answer engines

Adweek’s Trishla Ostwal reports that Motorway tracks LLM outputs in real time, seeing new content cited within 24 hours, while Flo Health has a manager dedicated solely to LLM discoverability working across channels.

Oct 13
Ad-tech

Google tests prescription drug ads inside AI Mode

Adweek’s Trishla Ostwal reports that Google has confirmed it is testing ads for branded prescription drugs in AI Mode and AI Overviews, with pharmaceutical advertisers running standard text and Shopping ads labeled “Sponsored.” The test started this month and is limited to the U.S.

Oct 12
Ad-tech

OpenAI hires agency dealmaker to embed ChatGPT ads in media plans

Adweek’s Trishla Ostwal reports that OpenAI is hiring an Agency Partner for its Ads Solutions team to drive advertiser revenue through holding company relationships.

Oct 10
Ad-tech

Agentic ad buying moves from pitch to small, real dollars

Adweek’s Trishla Ostwal reports that agentic ad-buying platforms like Apostra, PubMatic’s AgenticOS, and Magnite moved real money in September.

Oct 8
Ad-tech

TikTok opens off-platform ad network to US advertisers

Adweek’s Trishla Ostwal reports that TikTok is opening TikTok Ad Network, its off-platform audience network formerly known as Pangle, to advertisers targeting US users, spanning nearly four hundred thousand apps globally.

Oct 6
Ad-tech

OpenAI adds display ads to ChatGPT image generation results

TechCrunch’s Sarah Perez reports OpenAI is adding visual display ads beside ChatGPT image generation results, starting this month in the U.S. with an initial test group of advertisers, alongside expanded measurement partnerships and brand suitability pilots with DoubleVerify and IAS.

Oct 6
Ad-tech

Advertisers push OpenAI for more visibility into ChatGPT ad placements

Adweek’s Trishla Ostwal reports that four ad buyers interviewed say they want more visibility into the prompts triggering ChatGPT ads, placement context, and whether exposure drives sales, as OpenAI’s ad revenue surpassed one billion dollars annualized, up from a hundred million in March.

Sep 9
Ad-tech

Rouge Care’s AI-bought CTV campaign returns 5x ad spend

Adweek’s Trishla Ostwal reports that Rouge Care spent $25,000 on CTV ads bought via PubMatic’s AgenticOS, an AI system handling audience discovery, and drove over $125,000 in attributable sales during a Q2 2026 campaign built with Klever Programmatic.

Sep 3