Fox books $350M in political ads, with Tubi grabbing $50M of it
AdExchanger’s Allison Schiff reports Fox’s fiscal Q1 2027 earnings call sidestepped Roku questions but detailed Tubi’s 35% revenue growth and $350 million in cycle-wide political ad bookings, roughly $50 million of which went to Tubi.
Why it matters. Political campaigns now treat Tubi as a targeted local-ad alternative to broadcast stations, giving Fox a new inventory pitch beyond traditional spot buys.
Signal from adexchanger.com · Allison Schiff · read the original.
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