Fox News holds 60% of cable news ad revenue as CNN slides to 14%

TVREV’s Jason Damata reports that an iSpot ad-revenue analysis from Sept 1 to Oct 31 shows Fox News capturing 60% of prime time cable news ad revenue and 64% of ad reach, leaving MSNBC with 22% and CNN with just 14% of the remaining viewership share.

Why it matters. CNN’s shrinking audience share weakens its leverage with advertisers chasing reach in prime time cable news.

Signal from TVREV · Jason Damata · read the original.

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