iSpot data: old KitKat and Butterfinger Halloween ads still outperform new ones

The Measure’s Eleanor Semeraro reports that iSpot SAGE data shows five of October’s 20 most-seen linear TV candy ads debuted in 2024 or earlier, with KitKat’s 2015 “Halloween Sounds” spot ranking No. 3 and still beating brand Likeability norms.

Why it matters. Buyers can use SAGE’s demographic breakdowns to reallocate existing creative toward younger, higher-intent audiences instead of commissioning new spots.

Signal from The Measure · Eleanor Semeraro · read the original.

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