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Fox News ratings fall 27% in October as rivals gain ground

Variety’s Todd Spangler reports Fox News averaged 1.1 million total viewers in October, down 27% year over year, its lowest total-day month since December 2023, while MS NOW rose 16% and CNN rose 3%.

Why it matters. Advertisers buying cable news ahead of the midterms now have to weigh Fox’s eroding demo numbers against MS NOW and CNN’s gains when allocating spend.

Signal from variety.com · Todd Spangler · read the original.

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