Geico quietly moves sports account to Omnicom’s Momentum
Sports Business Journal’s Terry Lefton reports that Geico shifted its sports and experiential account to Momentum without a review, leaving Octagon after a stint that began in 2023.
Why it matters. Momentum gains a major sports and experiential client without having to win a competitive review.
Signal from sportsbusinessjournal.com · Terry Lefton · read the original.
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