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Genius Sports bets athlete-led shows can convert parasocial fans into league fans

Genius Sports is launching a venture with Chris Paul’s Ohh Dip!!! and Connor Schell’s Words + Pictures to build athlete-led programming powered by official sports data, starting with Paul before expanding to other athlete-creators.

Why it matters. Leagues and rights holders gain a path to convert player-driven social audiences into game viewership, since broadcasters who buy rights deals cannot guarantee the players fans followed will stay on the team.

Signal from TVREV · Alan Wolk · read the original.

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