Covers ad-tech and retail-media. Bylines at adexchanger.com. Desk record: 7 signals cited since August 2026, 7 published, first to report 1. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
AdExchanger’s James Hercher reports that Lendi Group GM Michael McCash is using MMM vendor Mutinex and its new AI Visibility tool to measure how chatbots like ChatGPT and Gemini shape home-loan discovery.
Oct 21AdExchanger’s James Hercher reports that Amazon Ads unveiled a platform overhaul at unBoxed, renaming Amazon DSP as DVA and merging it with the ad console into a single AI-driven interface called the Amazon Ads Agent.
Sep 30AdExchanger’s James Hercher reports that buyers like Otherside’s Cory Dobbin and Inuvo’s Eric Tilbury are reconsidering open web display as walled gardens like Meta, Google and Amazon raise prices and strip away optimization levers.
Sep 29Sam’s Club Connect debuted tools that predict future purchases rather than retarget past ones, including churn-prevention segments and audiences likely to buy big-ticket items like TVs based on adjacent category signals.
Sep 18AdExchanger’s James Hercher reports that the world’s largest mall operator debuted Simon Media Network, a programmatic ad vehicle built on loyalty data, opted-in WiFi location tracking and licensed third-party purchase data.
Aug 27AdExchanger’s James Hercher reports that AppLovin is pushing its algorithmic ad platform beyond mobile gaming into ecommerce, even as its stock has fallen from $720 to $340. Skeptical brands are running holdout tests, and results are convincing them despite limited targeting transparency.
Aug 13