medianexis.
medianexis.
Subscribe

Google to personalize AI Mode ads using Gmail, Photos data

eMarketer’s Asa Hiken reports that Google will begin personalizing AI Mode ads using signals pulled from users’ Gmail and Photos content. The move extends Google’s ad-targeting reach into personal Workspace data that previously sat outside its advertising ecosystem.

Why it matters. Advertisers gain a richer first-party signal set inside Google’s walled garden, while users lose the ability to keep personal content separate from ad targeting.

Signal from emarketer.com · Asa Hiken · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Ad-tech

All →
Google takes AI Search ads global as core search growth cools

Google takes AI Search ads global as core search growth cools

TechCrunch’s Lauren Forristal reports Google is expanding AI mode ads internationally, announced on Alphabet’s third-quarter call as Search ad growth slowed to 12% year over year, down from 19% in Q1.

Google search growth slows as AI Mode cannibalizes ad revenue

Google search growth slows as AI Mode cannibalizes ad revenue

Adweek’s Kendra Barnett reports that Alphabet’s Q3 search revenue growth decelerated to 12%, down from 17% last quarter, as executives blamed AI Mode’s lower ad monetization alongside forex and Asia-Pacific spending dips.

Indie agencies question whether they need DSPs at all

Indie agencies question whether they need DSPs at all

Digiday’s Kimeko McCoy and Tim Peterson discuss indie agencies’ long-running gripes about DSP fees and reseller costs, with The Trade Desk singled out as the main target.