Why it matters. Rivals gain sell-side data and auction transparency, but as long as DV360’s demand-side control stays unbroken, publishers still can’t negotiate yield away from Google’s pipes.
Signal from digiday.com · Ronan Shields · read the original.
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Continue free →The IAB Tech Lab sets the standards for ads. But when it proposed seven ground rules meant to clean up programmatic ad buying practices across the supply chain, it was caveated as voluntary, with no enforcement mechanism to compel exchanges, SSPs, or DSPs to actually comply.
American Public Media’s new Inform Media Network unites 33 public radio stations’ livestream and podcast inventory, over 55 million monthly impressions, into one national buy, with measurement from Magellan AI and infrastructure from StreamGuys.
Smart TVs take 57% of U.S. open CTV programmatic spend versus 43% for mobile and tablets, per a Pixalate report. Amazon Fire TV leads large-screen share at 30%, ahead of Roku’s 18%, Samsung’s 5%, and Apple TV’s 4%.