Grocery TV: 62% of shoppers buy after seeing in-store screen ads

Inside Radio reports that Grocery TV’s 2026 In-Store Shopper Perception Report finds 62% of shoppers bought a product after viewing an in-store ad. Acceptance of front-end screens rose 23 percentage points since 2023, from roughly a third of shoppers to just over half.

Why it matters. Retailers and brands gain a self-reported basis for pricing in-store screen inventory as a purchase-driving channel rather than passive signage.

Signal from insideradio.com · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Retail-media

All →

DoorDash-Instacart deal signals retail media land grab, not just delivery

Modern Retail’s Gabriela Barkho reports that DoorDash’s $17 billion bid for Instacart reflects a push beyond delivery into ads, data and one-stop retail tech, combining restaurant, grocery and retail shopping insights into a single commerce ecosystem.

IAB Europe finds buyer-seller gap widening on retail media measurement

ExchangeWire reports that IAB Europe’s 2026 Attitudes to Retail Media Report finds 61% of European buyers cite measurement and reporting as the top barrier to investment, while 58% want multi-touch attribution but only 31% of sellers offer it.

Vend Advertising taps Kevel to build Nordic marketplace media network

ExchangeWire reports that Vend Advertising, which unites Nordic marketplaces including Blocket, FINN, Tori, Oikotie, Bilbasen and DBA, has picked Kevel’s API-first infrastructure to power its new Marketplace Media commerce offering.