Hallmark’s NFL-team movies pull sponsors and ratings gold with Bears entry
The Measure’s Jon Lafayette reports that Hallmark Channel’s third NFL-team holiday movie, Holiday Touchdown: A Bears Love Story, follows Chiefs and Bills editions that ranked as the top and No. 10 most-watched cable movies of 2024 and 2025.
Why it matters. Cross-brand audience overlap gives Hallmark access to male NFL fans and new local sponsors in Kansas City, Buffalo and Chicago, while the NFL gains inroads with Hallmark’s largely female viewership.
Signal from The Measure · Jon Lafayette · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →