Holdco production hubs squeeze independent studios
Adweek’s Brittaney Kiefer reports that WPP’s new 34,000-square-foot Devon’s Point hub, following February’s WPP Production launch, combines AI-powered, virtual, and human-led production under one roof.
Why it matters. As holdcos bring production in-house at scale, independent studios lose access to the client work they’ve traditionally relied on.
Signal from adweek.com · Brittaney Kiefer · read the original.
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