Holdcos still chasing CEOs, two decades after the courtship began
Digiday’s Seb Joseph reports that Publicis CEO Arthur Sadoun’s claim of pitching directly to CEOs reignited debate over whether holdcos have ever truly broken into the C-suite, a goal they’ve chased since 2008 by buying data and consulting shops.
Why it matters. Holdcos risk losing the CMO relationship that still controls the agency review even as they court CEOs, since internal buying teams lose sway once a holdco’s chief client officer bonds with the C-suite.
Signal from digiday.com · Seb Joseph · read the original.
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