Hub study: streaming discovery is getting worse, not better
The Measure’s John Cassillo reports that Hub’s new Conquering Content study finds 47% of viewers say it’s hard to differentiate the unique content each streaming service offers, up from 41% last year, while 56% wish it was easier to track when new movies hit streaming, up from 49%.
Why it matters. Streamers that fail to solve discovery cede the entry point to FASTs and OEM homescreens, which now control how viewers find content in the first place.
Signal from The Measure · John Cassillo · read the original.
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