Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
eMarketer’s Rachel Wolff reports that Instacart’s retreat from its in-store smart cart hardware push complicates the company’s broader retail media strategy, since the devices were meant to anchor in-store ad and data capabilities Instacart has been building to compete with Amazon and Walmart.
eMarketer’s Rachel Wolff reports that Target is moving slowly on in-store retail media compared with rivals, even as the broader retail media category pushes further into physical stores.
Oct 21eMarketer’s Rachel Wolff reports that Amazon is letting brands shape how its AI shopping assistant describes and recommends their products during conversational search.
Sep 30eMarketer’s Rachel Wolff reports that Meta is expanding its Muse AI ad tool into commerce through new retailer partnerships, positioning the tool to help merchants generate product listings and ad creative directly on its platform.
Sep 27eMarketer’s Rachel Wolff reports that Walgreens is rebuilding its in-store retail media operation after prior efforts stalled, aiming to turn pharmacy foot traffic and shelf space into a steadier ad revenue stream.
Sep 14eMarketer’s Rachel Wolff reports that Amazon and OpenAI struck a partnership letting advertisers using Amazon’s ad tech buy placements inside ChatGPT. It extends Amazon’s ad business beyond its own retail and streaming properties into a major generative AI chat surface.
Sep 14