ITG CEO pitches six CTV ad formats to shrink streaming ad breaks
PPC Land’s Luis Rijo reports that InTheGame CEO Aviram Sharon, writing as a member perspective on IAB Tech Lab’s site, argues CTV publishers could shorten commercial breaks by shifting ads into six standardized formats like pause, overlay and squeezeback units.
Why it matters. Buyers evaluating these new CTV formats have no independent data on viewer response or revenue parity, only a vendor’s own claims.
Signal from ppc.land · Luis Rijo · read the original.
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