ITV’s AI ad tool lures 16 new-to-TV SMEs in first year
The Media Leader’s Jack Benjamin reports that ITV’s GenAI Ads Manager, built with Streamr.AI, drew 16 new-to-TV small businesses to buy campaigns in its debut year, with pause ads using AI-generated imagery proving more popular than 30-second spots.
Why it matters. Five of the 16 businesses later expanded into ITV’s in-house creative production with bigger TV budgets, giving the broadcaster a funnel for growing SME ad revenue.
Signal from uk.themedialeader.com · Jack Benjamin · read the original.
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