McDonald’s media network fuels warning on commerce media attention limits

Campaign US’s Keith Turco reports that McDonald’s is piloting a media network across 450 U.S. restaurants, targeting $1 billion in revenue using its app, kiosks and menu boards as ad inventory.

Signal from campaignlive.com · Keith Turco, Madison Logic · read the original.

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McDonald’s media network fuels warning on commerce media attention limits

Campaign US’s Keith Turco reports that McDonald’s is piloting a media network across 450 U.S. restaurants, targeting $1 billion in revenue using its app, kiosks and menu boards as ad inventory.